How to Make Sure Your Marketing Money Works for Your Small Business

One of the truisms of the restaurant trade is that your customers can be your greatest advocate – or your greatest liability. Therefore, marketing your outlet is one area where being part of a franchise group really pays off.

So what are the most economical ways to market your small business? Clearly, the most economical means is by consistently delivering great food combined with great service and a fantastic environment at affordable price levels. The surest way to retain and grow your client base based on your word of mouth reputation.